Trainer Communications | Analyst Relations

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“Trainer's industry knowledge and large number of relationships with the press and analyst communities is outstanding. This, combined with the firm's results-based focus and strategic expertise, makes them a truly exceptional communications firm, delivering results consistent with business goals.”

Peter Tarrant,

former Vice President Marketing, ONStor

Our clients rely on Trainer’s strong relationships with and coveted access to analysts — from major market research firms like Gartner, IDC, and Forrester to industry-targeted firms such as Enterprise Strategy Group, Burton Group, and Tower Group. Trainer’s analyst relations (AR) program is driven by the principle that your portfolio of target analysts should be as unique as your company’s product or service. Our strategic approach is customized for each of our client’s goals and entails consistent proactive outreach. Trainer skillfully builds and enhances your relationships with precisely those analysts across the industry or industries your business encompasses who are sought out by the media for informed third-party commentary, who are consulted by end users for purchasing advice, who provide opinions to the financial and supplier communities, and who can provide valuable direction for development and marketing. Trainer’s AR experts help you develop positive, lasting connections with the influencers that can make or break a company’s reputation, while fostering an important source of leads and shorter sales cycles.

The Trainer Way

Strategy – We map communications goals directly to your business goals, and develop tactics that execute decisively on this unity of vision.
Creativity – Trainer’s team members are skilled at applying the right mix of non-traditional and traditional solutions to your PR, AR, and marketing challenges.
Innovation – Whatever your industry, our knowledge and perspectives on both your target market and what works in PR, AR, and marketing are always expanding, so that your communications are always fresh and hit their mark.

The Trainer Way

Speed – The deep domain expertise every Trainer team member brings to each market we serve means that we understand your lingo and your audiences so that we can move fast to accomplish the mission.
Agility – Our extensive experience in communications entails that we can adapt quickly and flexibly to the inevitable shifts in the market landscape.
Momentum – Rolling thunder visibility is achieved by the consistent application of the communications strategy by passionate communications pros driven by meeting goals – your goals.

The Trainer Way

Forecasting – Accurate results forecasting based on goals and resources.
Metrics – Metrics Matter™ ScoreCard keeps track of all communications results for straightforward assessment of progress.
Guaranteed – Results, not empty promises

How do you know if your communications program is successful?
>Metrics Matter™.