Our Clients / Start-up
Are you lacking credibility, visibility and viability as a relatively unknown entity? Trainer Communications can help make you look bigger than life.
Trend Jacking Campaign
Armorize had a big idea and a very short amount of time to execute. Although this company was a virtual unknown in America, this Asia-based company wanted to make a splash in the U.S. market in time for RSA and Black Hat. Leveraging a “trend jacking” approach that allowed Armorize to own the trend of “malvertising” (as its solution prevents malicious advertising from infecting a person’s computer via their browser) Trainer quickly executed an aggressive media campaign resulting in more than 20 articles and eventual placement in the USA Today.
Web and Video
Lam Aviation was founded by a respected and downright brilliant aviation engineer, in a garage (literally!). But after a few decades of research and testing his airplane wing invention, the new Lam Aileron was ready for prime time and to be showcased at the World’s most popular air show in Oshkosh, Wisconsin. To prepare for this huge “coming out” party on what’s considered to be a global stage in the aviation industry, the company needed an integrated marketing approach that was as big as their innovation. Trainer Communications created a comprehensive marketing plan that included a web site to showcase their innovation (complete with flash and animation), a video featuring the founder and the innovation process, signage and collateral for the Oshkosh booth, and a public relations campaign prior to the Oshkosh show to secure valuable coverage on the company and its aviation innovation.
Messaging and Launch
Nimble Storage was founded by a veritable “who’s who” in the storage industry, with a product so innovative that this startup threatened traditional storage industry giants with its converged storage approach. The challenge was to develop the story in a believable and digestible way. It couldn’t be just bits and bytes—it had to resonate with prospects, partners and the media. Mission accomplished! Trainer Communications created a messaging platform that featured “Come Together” from the Beatles to explain Nimble’s converged storage approach. The results were incredible with more than 27 articles appearing at launch fueling a positive reputation that became so prominent that Nimble’s next funding round was over-subscribed.