“This award shouldn’t come as a surprise to Trainer’s customers. We enjoy working with Trainer on a daily basis and value the fact that all of its people are very senior. They challenge us to think about communications in a strategic manner that truly differentiates our technology offering rather than just executing ‘cookie cutter’ public relations programs. Trainer has been instrumental in the maturation of IPWireless from a fledgling start-up company into a leading global provider of mobile broadband solutions.”
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IPWireless
It’s not enough to have the best data storage technology if no one knows about it or if your customers can’t figure out why it matters amidst all the technospeak. Trainer gets storage technology. And we transform all those acronyms and tech trends—like virtualization, greening of the datacenter, and dedupe—into attractive business reasons that will excite your target audience.
How is PR in the storage industry different besides the need to overcome the heavy emphasis on speeds and feeds? In the storage space, the symbiosis between industry analysts and the media is especially tight. Our clients benefit from Trainer’s close relationships with the entire gamut of industry analysts, from large research firms like IDC and Gartner, multi-technology firms like ESG and Burton Group, and storage-focused groups such as StorageIO, Storage Switzerland, and Dragonslayer, as well as financial analysts that follow the storage industry. When storage editors, IT publications, and bloggers turn to analysts for commentary, Trainer’s clients shine.
Trainer delivers a laser-focused, customized, and creative approach to storage communications for emerging, established, and public storage companies. With close to 150 companies who self-describe as storage vendors, we know how to consistently position your company to the media and analyst communities as an innovator and thought leader so that you stand out from the pack.
When Gresham Enterprise Storage decided to switch gears mid-year from its heritage as a direct sales company to a channel-only model in order to increase their market presence, they needed to swap out vehicles fast. Gresham turned to Trainer to strategically reposition their company’s perception amongst resellers, customers, media, and industry pundits.
