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“I've worked with Trainer Communications since 1997 as a company founder, an angel investor and board member. I appreciate Trainer Communications' ability to develop high-profile awareness for companies - - especially early stage companies – that supports their businesses. Their proactive, ‘no-excuses’ approach differentiates them from other PR agencies and works well for entrepreneurs.”

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Sandeep Johri,

Executive in Residence, Mayfield

Your software solves an enterprise problem better, differently, more cost-effectively. It’s simply brilliant; but it’s a crowded market out there. You need a communications partner that has the domain experience and agility to differentiate your company. Trainer Communications turns your technology into business benefits that speak to enterprises and those who cover them.

Today's enterprise software companies are faced with new challenges and opportunities: technologies are consolidating, markets are evolving, investments are increasing, and competition remains fierce. Trainer Communications excels in these complex market dynamics and gets your message heard above the noise.

We represent your innovative technology in all the various dialects of “enterprise-speak.” To stand out from the crowd, it’s not enough to target the obvious mainstream. Your audiences vary widely and you need to reach them where they live, in the specialized media – from the application trades to the business press, from the outlets frequented by executives to those swarmed by the development community.

Whether your company is an ISV or a software-as-a-service (SaaS) provider; whether you are offering the latest business intelligence, Enterprise Resource Planning (ERP), Supply Chain Management (SCM), or Customer Relationship Management (CRM) solution; or whether your technology is based on a Service Oriented Architecture (SOA), no one is better than Trainer at helping clients harness the power of communications to grow revenue and brand recognition, and build credibility with the press, industry analyst and investment community.

The Trainer Way

  • Strategy – We map communications goals directly to your business goals, and develop tactics that execute decisively on this unity of vision.
  • Creativity – Trainer’s team members are skilled at applying the right mix of non-traditional and traditional solutions to your PR, AR, and marketing challenges.
  • Innovation – Whatever your industry, our knowledge and perspectives on both your target market and what works in PR, AR, and marketing are always expanding, so that your communications are always fresh and hit their mark.

The Trainer Way

  • Speed – The deep domain expertise every Trainer team member brings to each market we serve means that we understand your lingo and your audiences so that we can move fast to accomplish the mission.
  • Agility – Our extensive experience in communications entails that we can adapt quickly and flexibly to the inevitable shifts in the market landscape.
  • Momentum  – Rolling thunder visibility is achieved by the consistent application of the communications strategy by passionate communications pros driven by meeting goals – your goals.

The Trainer Way

  • Forecasting – Accurate results forecasting based on goals and resources.
  • Metrics – Metrics Matter™ ScoreCard keeps track of all communications results for straightforward assessment of progress.
  • Guaranteed – Results, not empty promises


    How do you know if your communications program is successful?
    >Metrics Matter™.