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Four Trainer Communications' Clients Honored by Red Herring and Computerworld




Trainer Enhances Its Reputation as the Exclusive Communications Sponsor for Supernova 2004


DANVILLE, Calif.— June 23, 2004 - Trainer Communications, a leading provider of strategic communications and public relations services for emerging high-technology companies and start-up initiatives, announced today that four of its clients recently received national honors. Red Herring named Aligo, IPWireless and Sygate to its “Red Herring 100” list, representing the top private companies that have demonstrated outstanding achievements in leading the technology market; and Computerworld honored WhereNet with a 2004 “Best Practices in Mobile & Wireless” award. WhereNet, in conjunction with one of its customers, NYK Logistics, received this prestigious award during an on-stage presentation at last month’s Computerworld Mobile & Wireless World conference in Palm Desert, California. The two companies were also featured in a special supplement in the June 14th issue of Computerworld.

“We take great satisfaction in helping our clients garner national recognition,” said Susan Trainer, president of Trainer Communications. “These kinds of national awards validate the credibility for start-up companies and in many cases put them on the map for the first time. What makes these awards all the more special is that they are voted on by editorial boards and teams of industry experts who evaluate hundreds of companies every year, yet they choose only a select few.”

Also today, Trainer Communications announced its selection as the sole communications sponsor for Supernova 2004 — the only event of its kind devoted to decentralizing technology that brings together compelling people and companies from the converging worlds of computing, telecom, and digital media. Supernova takes place this week, June 24-25, in Santa Clara, California. This year’s prestigious speaker lineup includes Ray Ozzie (CEO, Groove Networks), Jonathan Schwartz (President, Sun Microsystems), Niklas Zennstrom (CEO, Skype), and Esther Dyson (Editor at Large, CNET Networks). For more information about Supernova 2004, visit www.pulver.com/supernova.

“We are pleased to have Trainer Communications participate as a sponsor of Supernova 2004,” said Kevin Werbach, technology analyst and founder of Supernova. “With its reputation as a leading communications firm for technology start-ups looking to establish themselves in the market, Trainer is a perfect match for Supernova, recognized as a forward-thinking event that brings together leading innovators and high-tech success stories.”

“We are honored to be working with Supernova for the second time. Supernova represents a who’s who of technology’s most influential pundits and entrepreneurs, and to be able to share the limelight with them is a tremendous privilege,” said Trainer.

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About Trainer Communications

Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year, the 2008 Iron Sabre Certificate of Excellence for Product of the Year, the 2008 MarCom Gold Award for Best Publicity Campaign, and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit www.trainercomm.com. All brands, products, or service names are or may be trademarks or service marks of their respective owners. www.trainercomm.com.

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