“Bay Partners has a long-standing relationship with Trainer Communications because the agency has demonstrated its ability to deliver excellent PR programs cost effectively. Our portfolio companies such as Brocade Communications, iSpheres, Jarna, Peakstone, and WhereNet have all partnered with Trainer Communications to support aggressive programs that maximize their public relations investment.”
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General Partner, Bay Partners
NATIONAL SURVEY RATES TRAINER COMMUNICATIONS AMONG TOP 10 BEST PUBLIC RELATIONS FIRMS TO WORK FOR
Feb. 9, 2004
Can you build a strong, distinctive agency culture at a virtual public relations firm? If the responses of Trainer Communications employees are any guide, you can. The people at Susan Trainer’s firm all work from home, but they share a high opinion of the way the business is run. Says Trainer, "Our employees are all senior level executives fully experienced in what is required to manage sophisticated and complex accounts. We recognize that ability and our organization consistently benefits through higher levels of productivity and client satisfaction."
It’s not surprising, given its model, that Trainer scores high marks (third overall) when people areasked whether they are encouraged to use their own initiative. A little more surprising are the high marks the firm gets in other areas: it’s in the top 10 when people are asked whether they like the people they work with, whether they are satisfied with their professional development programming, and whether client satisfaction is a top priority.
"Our agency has a terrific model," says one respondent, while another likes the fact that "our ideas and input are expected and valued." Says another, "Trainer Communications strives for excellence for both clients and the agency’s employees. This credo filters through all of our efforts, resulting in high client satisfaction and employee satisfaction as well…. All individuals are respected for their unique strengths and abilities. Finally, we all work from our home offices, which allows for an extremely productive work environment, and allows personal flexibility."
