“Trainer was more than our PR agency - they were our partner and ultimately became part of the Sygate family. They brought two things to the table that helped Sygate tremendously - one was valuable communications strategy, and the second was the ability to execute on that strategy. Over the course of our relationship, Trainer did a great job helping us develop the story and secure coverage that clearly validated Sygate's thought and technology leadership - which is why the relationship was so successful.”
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Former CEO, Sygate, (acquired by Symantec in 2005)
Technology Leader Gains Yardage in Digital Asset Delivery Game.
| Project: | Using a C-Suite Message Sanctioned by Leading Analysts Gartner Group and Forrester, Trainer Emphasized Avocent’s Ability to Reduce the Costs and Complexity of Managing IT for Global Business for a Dramatic Increase in Visibility. |
| Challenge: | Create a leadership position among IT giants for Avocent – taking a largely untold and misunderstood story to one that resonates with IT leaders in global businesses. |
| Results: |
After six months of intense work with key editors, Avocent is mentioned along-side the leading IT brands - HP, IBM and BMC. – Global visibility expanded 400 percent to 400 pieces of coverage in first five months, including 11 major CEO features. Representative coverage includes: New York Times, Singapore Business Times, CIO, ComputerWorld China, InformationWeek, Fortune, NetworkWorld and others Key members of the financial community for the first time said they understood how Avocent’s acquisitions show a strategy to integrate the best in IT Operations Management under one roof. |
Trainer’s Global PR team...
Proved that Metrics Matter:
- Introduced Metrics Matter™ to Avocent - Trainer’s award-winning methodology – tying a forecast of set coverage results to each news announcement. News assets are evaluated, and results are forecast based on those assets. Results must match or exceed the forecast – or client gets a “credit” toward future work. Metrics achieved:
- 400 global pieces of coverage in 6 months.
- Increased CEO visibility in Asia and Europe – As part of Avocent naming Singapore its Asia headquarters held sessions with 40+ top business press resulting in CEO interview on Bloomberg TV and coverage in 10 other top outlets.
- Set up tight news pipeline for year rolling out products addressing trends:
- Promoted new power management products helping IT be “green.” Headline: “Avocent Delivers New Kilowatt-Killing Technology.”
- Released Asset Lifecycle Manager – Secured 29 stories and ALM was named one of The Top 10 Products at Gartner ITxpo by ZDnet, and was named a Product of the Week in NetworkWorld.
- Launched new version of data center management product DSView 3 – secured 20 stories: Headline: “Time to Manage Virtual Sprawl.”
- Supported Avocent appearance at key industry events including Fortune Innovation Forum and InformationWeek 500 event, Gartner ITxpos in Orlando and Cannes, VMworld, LinuxWorld and DaCEY award. Result: Showcased Avocent‘s commitment to innovation and its understanding of the challenges IT executives face.
