“Trainer Communications is not a typical public relations firm. Its strategic services and communications expertise go well beyond the norm of most agencies I have encountered over my career.”
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Vice President, Marketing, Wily Technology
“If you build it they will come” is not a communications strategy that works in security. In fact, when faced with an elusive new threat, the security teams at many companies don’t have the resources or bandwidth to search for and assess products. Trainer knows how to de-mystify new or existing threats and turn IT security jargon into business-value propositions that will excite media, analysts, and your customer prospects.
How does PR for the security industry work? Your customers rely heavily on their peers, the analyst community, and the press to short list products for evaluation and purchase.
Our clients benefit from Trainer’s close relationships with security groups such as Jericho Forum, Executive Women’s Forum, and industry analysts who influence your buyers. Leveraging our combined security expertise and Trainer’s tight connections with the media, we transform technology into trends and obscure threats into compelling stories that capture the attention of the security media. The results: coverage that propels you to the top of the IT security buyer’s list.
Whether yours is an emerging, established, or public security company, there are hundreds of security vendors clamoring for attention from the same audience and buyer; it’s critical to pick a communications partner that knows how to reveal your company’s uniqueness. Trainer delivers a focused, game-changing approach that blends traditional and non-traditional marketing communications tools to generate brand visibility, while developing passionate third-party advocates to validate your security solutions.
Trainer’s creative team leveraged a number of approaches so that CREDANT could make an impact in the mobile data protection market, one which was getting more crowded each day. CREDANT turned to Trainer for the launch of an updated version of its CREDANT Mobile Guardian product which incorporated a new feature that secures corporate data being stored on iPods and external media drives.
