“Trainer Communications has quickly been able to differentiate Agility from a growing crowd in the optical components market and position us as the leader in a new market category of high-power, widely tunable lasers. Through aggressive initiatives and senior-level support, Trainer Communications has secured coverage for us with key publications such as The Wall Street Journal, The Red Herring and many of our strategic industry publications within the first 60 days of our working relationship.”
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Former Vice President of Marketing, Agility
DANVILLE, Calif.—May 4, 2004 - Trainer Communications, a leading provider of strategic communications and public relations services for emerging high-technology companies and start-up initiatives, announced today that it has been named one of the top 10 public relations firms in the “best agencies to work for” annual national survey by The Holmes Report, a leading industry newsletter.
“This award shouldn’t come as a surprise to Trainer’s customers. We enjoy working with Trainer on a daily basis and value the fact that all of its people are very senior. They challenge us to think about communications in a strategic manner that truly differentiates our technology offering rather than just executing ‘cookie cutter’ public relations programs,” said Madelyn Smith of IPWireless, a Trainer Communications client since 2002. “Trainer has been instrumental in the maturation of IPWireless from a fledgling start-up company into a leading global provider of mobile broadband solutions.”
More than 4,200 public relations professionals from 120 firms participated in the survey, which evaluated agencies in more than 40 categories characterized by criteria such as empowerment, culture and professional development. The Holmes Report employs a unique methodology that weighs the responses based on agency size, resulting in a list with a balance of large, midsize and small firms. Because the report also adjusts the ranking based on response rate, The Holmes Report stated that it is “extremely difficult for a firm with fewer than 10 employees to make our list of the Top 30 Agencies to Work For.”
“We are honored to be recognized as one of the top 10 public relations agencies to work for,” said Susan Trainer, president of Trainer Communications. “Although we often receive accolades from our clients and referrals from among the venture capital community, which recognizes the value we provide, it’s always flattering to be singled out among one’s peers. We take great pride in our unique corporate culture, which fosters creativity and encourages our employees to think differently and achieve greatness in an entrepreneurial environment.”
About Trainer CommunicationsTrainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year, the 2008 Iron Sabre Certificate of Excellence for Product of the Year, the 2008 MarCom Gold Award for Best Publicity Campaign, and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit www.trainercomm.com. All brands, products, or service names are or may be trademarks or service marks of their respective owners. www.trainercomm.com.
