“Within 21 days of engaging with Trainer Communications, WhereNet received national news coverage for the first time in the company's history. The Trainer team secured articles in publications such as Time Magazine, Newsweek, the New York Times, and USA Today and secured more than 150 instances of broadcast coverage throughout the United States, Canada, Asia, and Europe.”
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Former Senior Vice President, Marketing and Business Development, WhereNet
DANVILLE, Calif.—May 23, 2006 Trainer Communications, a leading provider of strategic communications and public relations services for emerging high-technology companies and start-up initiatives, announced today five senior staff additions and six new clients as the company continues to grow its enterprise software, security, and storage practices.
Trainer’s recent hires hail from respected international public relations firms, including Bite Communications, Fleishman-Hillard, and Porter Novelli. The firm’s hot new technology clients — Accept Software, Centrify, CREDANT Technologies, Cydelity, FireEye, and Radiance Technologies — are backed by leading venture capital firms, including Mayfield, Norwest Venture Partners, and Sequoia Capital.
“At the recommendation of our investors and because of Trainer Communications’ proven track record of successfully launching start-ups, we selected Trainer to help us gain mind share and market share in the hotly contested network access control space,” said Elizabeth Hernandez-Jones, director of marketing communications for FireEye. “Within the first 60 days of our relationship, Trainer helped position us as a disruptive force in the NAC market, as we made national headlines in leading IT and security publications. In supporting our marketing and sales efforts, Trainer’s strategic counsel, execution, and guaranteed results have exceeded our lofty expectations. We look forward to a long-term partnership with Trainer.”
Award-Winning PR Pros Bolster Trainer’s Senior Team
Paralleling the company’s portfolio growth has been the continued expansion of Trainer’s all-senior team of communications professionals; the following five joined the company during the last several months.
Joe Austin extends Trainer’s deep domain expertise in data storage and networking, having worked with EMC, McDATA, Maxell, ONStor, Overland Storage, Xiotech, and other companies ranging from start-ups to billion-dollar enterprises.
Marc Gendron brings to Trainer Communications nearly 15 years’ experience in journalism and public relations working with international consumer and technology companies, both privately held and Fortune 500.
Gary Good bolsters Trainer’s enterprise software practice with more than 20 years in public relations. His strong pedigree includes winning the Silver Anvil, PR’s highest award, and serving executive tenures at Fleishman-Hillard and GCI Group.
Rachel Kaseroff contributes a wealth of expert knowledge to Trainer’s rapidly growing security practice. Her skills and expertise have been recognized by the Public Relations Society of America, which honored her with an Award of Excellence and a PROTOS award.
Karin Taylor has delivered stellar PR campaigns for HP, Sun Microsystems, VeriSign, and a host of start-ups, driving consistent coverage in top publications including Forbes, Fortune, and The New York Times.
“Our ability to lure high-caliber, very sought after, senior communications professionals is a testimony to the strength of our agency and its unique attributes, including a completely distributed business model and forecasted, guaranteed results for our clients,” said Susan Trainer, president of Trainer Communications. “The addition of award-winning public relations professionals with both strong agency and corporate experience further rounds out our staff as we continue to deliver game-changing impact on behalf of our emerging technology clients.”
All brands, products, or service names are or may be trademarks or service marks of, and are used to identify, products or services of their respective owners
About Trainer CommunicationsTrainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year, the 2008 Iron Sabre Certificate of Excellence for Product of the Year, the 2008 MarCom Gold Award for Best Publicity Campaign, and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit www.trainercomm.com. All brands, products, or service names are or may be trademarks or service marks of their respective owners. www.trainercomm.com.
