“Trigo was interested in pursuing new PR activities that would promote our thought-leadership with press and analysts. Trainer Communications created a plan to implement a web-based survey that would allow us to easily access eCommerce experts and solicit their useful feedback which we then promoted to the press. There was a substantial ROI benefit as well. The eCommerce survey resulted in 20 valid customer leads - 6 of which were 'hot'. In addition, we received 9 press and analyst hits. The value of this program was very high to us.”
close 
former Senior Vice President, Marketing, Trigo
Attention: Business and technology industry reporters / editors What: Susan Trainer, CEO of Trainer Communications, headlines eBig Forum for Start-Ups/VC Special Interest Group – Presenting “ Getting Attention in 2004 - Successful Communications for Pre-liquidity Companies”
When: 6:30 pm – 9:00 pm, October 13, 2004
Where: WineCentives, Inc. 6040 Dougherty Road, Dublin, CA 94568
Members of the media are invited to hear Susan Trainer, President and CEO of Trainer Communications, the seventh largest privately held communications agency in the Bay Area, lead an open forum discussion on compelling communications strategies that contribute to the success of pre-liquidity companies.
Successful Communications for Pre-liquidity Companies" October 13, 6:30-9:00 p.m.
In her discussion, Susan will talk about effective communications strategies for Silicon Valley technology startups that includes an integrated communications approach, promoting products, sales, business development and partners, customer service, and corporate development. In this keynote, Susan will also address, how to describe a company, products and value proposition; enlist 3rd party supporters; define whom to communicate to and how best to reach them; develop a campaign that demonstrates momentum and delivers results; and finally, how to stay ahead of the curve to maintain thought leadership. For more information about this eBig event, visit: http://www.ebig.org/sig/sig.aspx?SIGid=23&EventID=469&old
About Susan Trainer, President & CEO, Trainer CommunicationsSusan established Trainer Communications in 1995 to support some of the most prominent emerging technology companies with cutting-edge marketing communications services. Since that time, the agency has become the seventh largest privately held communications agency in the greater Bay Area and one of the top 10 agencies to work or in the United States (according to a 2004 Holmes Report). Trainer Communications has played an integral role in generating high-profile publicity for more than 75 startups.
Susan's career began at Telex in 1986, and continued through 1992 – which included a merger with Memorex – making the combined entity a $2 billion computing hardware concern. While with Memorex Telex, Susan supported hundreds of product announcements, a corporate restructuring, and dozens of acquisitions. In 1993, Susan joined Sybase, Inc., where she was accountable for introducing and managing the communications for strategic System 10 products and corporate partnerships.
Susan earned a Bachelor of Science degree in psychology with a minor in business from Emporia State University in Emporia, Kansas, and a Master of Arts degree in industrial organizational psychology from the University of Tulsa in Tulsa, Oklahoma. An accomplished writer, she has published her psychology research and was a columnist for Marketing Choices magazine. In 2002, the East Bay Business Times named her one of the top 40 East Bay executives under 40 and she has been featured in the New York Times, Hemispheres, MSNBC.com, Entrepreneur, East Bay Business Times, Silicon Valley Business Times, and Working Mother. Susan’s been a featured speaker at technology and business conferences; and served on the advisory boards of ListenPoint, RitePage, and East Bay Tech.Net. Susan chairs the communications committee for special projects for the Contra Costa County regional YMCA, is a member of the TiE Corporate Alliance board, and is a founding member of Executives Leading Sustainable Change, an organization designed by the Institute for Women's Leadership (IWL).
About Trainer CommunicationsTrainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year, the 2008 Iron Sabre Certificate of Excellence for Product of the Year, the 2008 MarCom Gold Award for Best Publicity Campaign, and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit www.trainercomm.com. All brands, products, or service names are or may be trademarks or service marks of their respective owners. www.trainercomm.com.
