“Trainer's game-changing strategy ultimately led to a notable acquisition.Trainer's game-changing strategy ultimately led to a notable acquisition.Trainer's game-changing strategy ultimately led to a notable acquisition.Trainer's game-changing strategy ultimately led to a notable acquisition.Trainer's game-changing strategy ultimately led to a notable acquisition.”
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former Director of Corporate Communications, G-Log (acquired by Oracle in 2005)
PLEASANTON, Calif. — December 8, 2008 — Trainer Communications, a leading provider of integrated communications services, reports that it broadened its offering of award-winning services and added a range of new clients to its portfolio this year, including Avocent Corporation, Axcient, Conviva, FishNet Security, Rohati Systems, and Secure Passage. Key to the firm’s success was the addition of new and expanded strategic marketing services as well as a 40 percent increase in staffing, with a focus on developing a deeper bench of technology domain expertise. Contributing to nearly 30 percent of the firm’s annual revenue was the growth of marketing services across corporate and product branding, video production, collateral creation, web content and design direction, and online product demos. Moreover, the firm developed additional international agency partnerships in Europe and Asia Pacific, enabling the firm to provide integrated communications around the globe under the Trainer Communications brand.
Opportunity Translates into Business Growth
By providing comprehensive integrated communications services while offering performance assurances with a constant emphasis on accountability, Trainer is especially attractive to cost-conscious companies. The firm applies its award-winning Metrics Matter™ methodology to foster transparency in the client/agency relationship. Trainer’s communications professionals first consider a client’s ‘assets’ – such as corporate progress, product roadmap, referenceable customers, partnerships, etc. – and then develop agreements that specify the minimum results to be achieved in the marketing and public relations programs that leverage those assets. The resulting forecast is mutually agreed upon by the agency and the client and is mapped out in a scorecard format detailing both quantitative and qualitative factors. Trainer insures the forecast with a money-back guarantee.
Kay Kienast, Avocent Corporation's Chief Marketing Officer, has experienced the benefits of Trainer's Metrics Matter methodology: "Companies in all industries are faced with the need to maximize every investment. Campaigns and services are measured based on their returns, and those returns must be very transparent to the management team,” said Kienast. "We certainly appreciate Trainer's Metrics Matter approach, which enables us to forecast and track the results of each inititiative executied on our behalf. And with the Trainer scorecard, we can quickly develop a cost-to-value analysis and evaluate our programs, making adjustments as needed."
Trainer Communications Unifies Global Integrated Communications
Trainer Communications expanded its geographic reach in 2008 to better serve clients that have centralized marketing groups and prefer single-source accountability. The firm designed a strategic program to manage agencies in seven countries — China, England, France, Germany, Italy, Japan, and Singapore — and to ensure that those agencies maintain Trainer best practices and deliver on the Metrics Matter promise while working under the Trainer umbrella. For a complete list of Trainer partners, visit the Trainer website: www.trainercomm.com/partners.
“Priority Consultants and Trainer share a similar philosophy built on measured results and service excellence — two hallmarks of a sound approach to building sustainable customer relationships,” said Jane Prior, Chief Executive, Singapore-based Priority Consultants Group. “Such a performance-driven collaboration delivers lasting value to client organizations looking for international support and, more importantly, provides sound counsel to help them make smart decisions in global markets."
Recognition from the Communications Industry's Most Preeminent Organizations
In 2008, Trainer Communications received numerous awards for service and business excellence, including:
• Bulldog Reporter’s PR Innovation of the Year award for the company’s Metrics Matter forecasting model
• Iron Sabre Certificate of Excellence, Product of the Year for the Metrics Matter forecasting model
• Association of Marketing and Communication Professionals MarCom Award, Public Relations Campaign for the launch of Rohati Systems
• The Stevie Awards for Women in Business, Finalist, Best Entrepreneur, Service Businesses for Susan Trainer
“We’re both grateful and honored to have received this vote of confidence from our existing and new customers, along with the industry recognition from our colleagues and peers. We believe our strategy of expanding both the types of services we offer, as well as the geographies we serve, has fueled this year’s tremendous success,” said Susan Trainer, CEO, Trainer Communications. “By recognizing the need for a metrics-based approach and quickly aligning to deliver a ‘mash-up’ of integrated communications services, we’ve proven our ability to meet the unique business needs of our clients, even in a difficult economy.”
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year, the 2008 Iron Sabre Certificate of Excellence for Product of the Year, the 2008 MarCom Gold Award for Best Publicity Campaign, and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit www.trainercomm.com. All brands, products, or service names are or may be trademarks or service marks of their respective owners. www.trainercomm.com.
